The Connected Brand Episode 7: It's About Time
In this episode, host MK Getler and Melissa Rosenthal discuss the importance of brand in the consumer space and the role it plays in building a successful company. Melissa shares her journey from working at BuzzFeed to becoming a CMO and Brand Builder, and highlights the need for alignment between personal values and the company's mission. Rosenthal draws inspiration from her travels to Japan, where she learned the value of respect, community, and silence.
By
MK Getler
"When you're happy and passionate and values aligned with what you're doing, you do remarkable things." -Melissa Rosenthal
In this episode, host MK Getler and Melissa Rosenthal discuss the importance of brand in the consumer space and the role it plays in building a successful company. Melissa shares her journey from working at BuzzFeed to becoming a CMO and Brand Builder, and highlights the need for alignment between personal values and the company's mission. Rosenthal draws inspiration from her travels to Japan, where she learned the value of respect, community, and silence.
Show Notes:
- Introduction and Weather Talk [00:00]
- The Power of a Connected Brand Experience [04:11]
- Defining Brand and Orchestrating the Experience [09:22]
- Building a Brand for Both Sides of the Marketplace [16:19]
- The Power of Small Acts of Kindness [24:29]
- Drawing Inspiration from Japan [34:23]
About The Connected Brand
Each episode of Connected Brand will pivot on a single thesis: authentic human connection plays a huge role in fostering sustainable growth and success for every single brand today.
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